Business Technology
Project Scope
Connecting a New Generation via Cellular Networking
AdEasel worked with Accelerated Concepts, Inc. for several years developing their brand, identity, website, and marketing efforts. In the process we turned a lot of heads. Of course we were successful customers and distributors, but that's not all the attention we got. We also caught the eye of Digi--a much bigger fish in the IoT pond. Eventually a deal was worked out and Digi acquired Accelerated. Meanwhile we were brought in to Digi as well to assist with the website, trade shows, strategy, and more.
Rebranding
There always seems to be more work than expected during business & brand acquisitions. As Digi was being acquired by Accelerated, it was decided that AdEasel would remain part of the team in order to deliver critical branding, creative, and technical support as we had been a long-term partner with Accelerated and very familiar with the industry.
Cellular Routers
From legacy 2G/3G migration to 4G LTE, LTE-Advanced and 5G-ready functionality, Digi cellular routers offer a range of proven, purpose-built solutions for high-performance connectivity in retail and commercial applications where wired connections aren’t possible, and industrial applications in energy, transportation, and smart cities that demand rugged reliability.
Video
Mobile video consumption rises by 100% every year. 59% of executives say they would rather watch a video than read text. These are just a couple statistics to show that video is serious business. AdEasel helped Digi create fun, informative videos that showcased its cellular networking suite of products as well as getting those videos out to potential customers with targeted advertising.
Trade Shows
There's a lot more than most people think needed to pull off a successful trade show. AdEasel had already been deeply involved with Accelerated trade shows before being acquired by Digi and we were asked to continue helping the team attract visitors and keep their attention around the Digi booth.
Web & Content
Before we shortened our name, we used to go by Adaptive Easel. Yes, our team is pretty flexible (though maybe not literally). If you need a full development team with a content management system we've got you covered, but if you need less than that or anywhere in-between we are more than happy to fill in the gaps where you need! In this case, Digi needed help organizing, transferring, and keeping the new Accelerated content updated on the Digi website.
Client Success
Talk about how this project met client goals and expectations. How was this success measured?
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Learn more about Bankier Apartments and the solutions provided by AdEasel, and contact us to discuss options and recommendations for your business or organization here.
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