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Retargeting With Facebook Pixel
Posted by AdEasel in Easelog on 3/18/2016
Categories: Advertising   Web & Interactive  
So what is retargeting? Retargeting lets a company target an ad to a user that's already expressed interest in your product. In the example above, I had already done a good amount of preliminary research, but only after I visited their website did the company know to advertise to me. And I was the perfect target. These ads can show up anywhere online and you've probably seen them before, but today I'm going to focus on Facebook's Pixel.

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