Client Overview:

Body-Solid, Inc. is a leading manufacturer and distributor of high quality fitness equipment for the home and commercial markets. With 25 years of experience, Body-Solid offers one of the widest arrays of products in the industry including multi-station gyms, free weight machines, a complete line of cardiovascular products, weight plates, kettle bells, dumbbells and fitness accessories.

Market Situation:


After years of success working with AdEasel on their website, Body-Solid decided that it was time for a major update to their web and marketing programs to keep up with changing industry trends and technologies.

Dynamic Solutions:

AdEasel has helped Body-Solid evolve with changes across the web, SEO, social media, and technology applications by continually updating and enhancing Body-Solid's online presence and integrated marketing programs. Some of the key additions include dynamic product marketing and navigation menus, product and dealer management tools, targeted search marketing, an interactive room planner, and the Built for Life Club for members. Visitors can now easily select between home and commercial equipment to navigate through the Body-Solid famliy of products or choose products based on muscle groups through a new interactive application named Body Focus.

Dealer management and marketing was an integral part of the development of the new Front-end and back-end improvements were made to better facilitate communication between Body-Solid and its dealers and included tools for quotes, orders, parts, warranty registrations, marketing materials and the ability to import and export orders.

Just as Body-Solid dealers have their private area on the website, AdEasel has also implemented the Built For Life Club for home users and enthusiasts. Club membership grants access to the email newsletter, fitness goals and workout log sheets, reviews, and hosts several promotional contests throughout the year.

Body-Solid Gallery

Stunning presentations of fitness equipment for home & commercial use.


More Information:


Learn more about Body-Solid and the solutions provided by AdEasel, and contact us to discuss options and recommendations for your business or organization here.

"Creative without strategy is called 'art'. Creative with strategy is called 'advertising'." - Jef I. Richards

Get Started With AdEasel