Client Overview:
Home Carpet One, owned by a second generation husband and wife team, Joel and Debbie Schreier, live and breathe their flooring business. You will find one or both of them at the showroom every day spending time sourcing products and making sure their staff is well-trained on those products. Home Carpet One makes luxury affordable by leveraging buying power to benefit its customers.

Market Situation:
With over a dozen sales associates well-versed in all types of flooring, Home Carpet One knows how to choose flooring that best suits customer needs while keeping on-time & on-budget. Home Carpet One uniquely stocks the latest products from oil-finished floors, long-length porcelain wood looks, viscose carpets or Wilton patterned wool carpets. Beyond just the latest products Home Carpet One stocks the largest selection of carpet in Chicago including dozens of nylons, polyester carpets, Smartstrand carpets, wool carpets, patterned carpets, berbers, solid loops, plushes, and commercial carpets.

In order to better serve its customers, Home Carpet One partnered with AdEasel to redesign & develop its web, marketing & management materials.

Dynamic Solutions: 
AdEasel worked closely with flooring experts at Home Carpet One to ensure the best user experience a flooring-shopper could ask for. Built with a responsive design, this mobile-first website more than doubled its listed products since the previous edition of the website, and with a powerful content management system, The Easel®, running in the background—updates have never been easier.

In-Stock Flooring Products

Home Carpet One stocks hundreds of different flooring options in nearly every color, material, style, and design. With free estimates & measuring, Home Carpet One utilizes its new in-stock inventory to sell samples to inquiring customers. New products are easy to add and manage, and each order is processed within the Easel for easy follow-up.

Debbie’s Deals & Promotions

Embedded directly into the site template, Home Carpet One offers a variety of deals and promotions to its customers. From Debbie’s Deals to One-Day Sales, AdEasel provides designs, layout updates, and interactive forms to Home Carpet One to better serve clientele. Again, these promotions can be found within the Easel for real-time changes and updates.

Mobile First

Mobile first development operates under the assumption that everyone has a smartphone, which is ever closer to becoming a reality. Home Carpet One was designed under this very practice—the new website was built for a generation of mobile users and devices using responsive technology and allows one website to adapt to a variety of screens.

Web Site:
HomeCarpetOne.com

More Information

Learn more about Home Carpet One and the solutions provided by AdEasel, and contact us to discuss options and recommendations for your business or organization.

AdEasel Retail Web & Marketing Programs »

Home Carpet One Case Study

pdf

408.99 KB