Client Overview:
Based in New South Wales, Australia - Ensitech is a global manufacturer of the TIG Brush, a stainless steel weld finishing system sold around the world. Invented and designed for safe and environmentally friendly cleaning of TIG and MIG welds. TIG Brush uses a proprietary electro-chemical process, combining low-toxicity fluids with a patented power supply and unique brush design to produce superior results, giving the welder complete control over the surface finishing of their work.

Market Situation: 
As a leading global industry manufacturer, Ensitech needed a partner to help expand its reach into the U.S. market. With a product launch at FABTECH Chicago 2013, AdEasel worked with Ensitech to help showcase the TIG Brush for the first time in America.

Dynamic Solutions: 
AdEasel developed a custom campaign to help the TIG Brush make a splash at one of the largest Fabrication Technology Trade Shows in North America. By targeting industry specific visitors and exhibitors, AdEasel was able to promote the TIG Brush's Fabtech presence through direct mail, email marketing, campaign web site development, lead generation forms, onsite photo/video support and a PR campaign to help provide long-term value with industry online & print publications. 

Web Site: 
TIGBrushEffect.com