Client Overview:
Based in Charlevoix, Michigan - Midwest International is a leading global manufacturer of dust-free loading applications for major corporate agriculture, transportation and grain merchandising companies.  Designed for easy installation, Midwest's pre-engineered modules allow plant or consulting engineers to "build" standalone bulk loadout stations or complete loading systems using interchangeable modules.

Market Situation: 
As a leading global industry manufacturer, Midwest International's website and management applications required a reinvestment strategy that provided for improved web design, interactivity, lead generation management and search engine optimization to help facilitate continued international growth.

Dynamic Solutions: 
AdEasel developed a custom Easel Web & Marketing Platform with dynamic interface design including interactive product navigation menus and integrated photos, videos and technical specs to provide users with valuable product data and the ability to quickly identify official international sales representatives in their region. Development enhancements were made for optimized viewing on both desktop and tablet devices.  Additional Easel Web & Marketing Platform applications include Lead Generation & Response Management, Sales Rep Registration, and Email Marketing tools. 

Web Site: 
MidwestMagic.com

Midwest International Case Study

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