Client Overview: 
You should see the new store...it's amazing...a huge barn in the middle of Iowa...it has an elevator in the silo, a high-tech service workshop, a conveyor belt to present new bikes to customers, a huge conference center for HOG meetings and business functions, it's the perfect mixture of the old and the new.  

Market Situation: 
Big Barn H-D has steadily become a benchmark for other Harley-Davidson dealers, and the new store puts them at the front of the pack.  Oh, and it's the largest new vehicle dealer from Chicago to Denver. 

Dynamic Solutions: 
We've been working with Big Barn H-D for nearly a decade since they were in the old store and called Zook's H-D, initially starting with a relationship to help them drive more traffic to the site...we doubled it in 3 months. From there it went to email marketing that customizes content to the customers' interests, inventory management applications, content management systems, adding new product lines and rental services, and working alongside other premier market players to accomplish these goals and more (namely Harley-Davidson and Buell, Alliance Technologies, and John Sayles Design). And what does Harley think? Well at a national HD dealer convention, they pulled the site up and said it was exactly what all Harley dealers should be doing. That's a nice compliment.  

Web Site:
BigBarnHD.com

Big Barn H-D Case Study

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