targeting
Artificial intelligence (AI) is rapidly changing the world, and the field of digital marketing is no exception. AI is being used to improve every aspect of digital marketing, from content creation and distribution to customer targeting and engagement ...
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So what is retargeting? Retargeting lets a company target an ad to a user that's already expressed interest in your product. In the example above, I had already done a good amount of preliminary research, but only after I visited their website did th ...