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Why the Cubs Winning is Good for Everyone's Business Posted by Chase in Easelog on 10/15/2017 Who would have guessed the Cubs would pull off a sporting miracle? Who would have guessed they are in the final four three years in a row? The Chicago Cubs give us all a reason to celebrate. Fly the W. Read More

What works? Posted by AdEasel in Easelog on 3/31/2017 A simple question, with a simple answer. Read More

End-of-Year Roundup: Looking Back & Moving Forward Posted by AdEasel in Easelog on 12/22/2016 Whether you're looking back or moving forward, here is our roundup of the best year-end lists. Read More

Google Continues Algorithm Changes For Mobile Users Posted by Craig in Easelog on 8/24/2016 Categories: Web & Interactive Last year AdEasel covered Google's algorithm changes many marketers were calling 'Mobilegeddon', which resulted in non-responsive websites getting ranked lower than their mobile-friendly counterparts. Yesterday Google announced two upcoming changes to mobile search results that make finding content easier for users. Read More

Are you utilizing video enough? Posted by AdEasel in Easelog on 5/10/2016 Categories: Advertising Branding Web & Interactive If you haven't started marketing your business with video you're missing out. With the rise of mobile technology and increasing bandwidth, marketing professionals are relying on video more and more... Read More

Retargeting With Facebook Pixel Posted by AdEasel in Easelog on 3/18/2016 Categories: Advertising Web & Interactive So what is retargeting? Retargeting lets a company target an ad to a user that's already expressed interest in your product. In the example above, I had already done a good amount of preliminary research, but only after I visited their website did the company know to advertise to me. And I was the perfect target. These ads can show up anywhere online and you've probably seen them before, but today I'm going to focus on Facebook's Pixel. Read More

10 Google apps and services you had no idea you needed Posted by Craig in Easelog on 3/1/2016 Categories: Branding Consumer Products Web & Interactive Every so often I decide to try a handful of new apps to see what I'm missing. Not all of them end up staying bookmarked or installed on my devices, but hey, it's fun to see how app developers best utilize the technology available to them... Read More

What browser does AdEasel recommend to clients and partners? Posted by AdEasel in Easelog on 12/2/2015 Categories: Business & Technology Web & Interactive We are often asked what browser we recommend, and generally we have the same answer in most cases. It is a two part answer. First, we recommend using an updated browser. Second, we recommend Firefox. Although you can make a strong case for Safari on Apple and Chrome on either Apple or PC, generally Firefox provides the most stability for day-to-day performance. Read More

Call Now Feature Added to Facebook's Local Awareness Ads Posted by AdEasel in Easelog on 6/11/2015 Categories: Advertising Branding With both mobile devices & VOIP services seemingly ever on the rise, Facebook has decided to include a new "Call Now" button with its recent update. This feature can be accessed with Facebook's Local Awareness Ads... Read More

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Positive marketing through the pandemic Posted by AdEasel in Easelog on 4/17/2020 Categories: Education Remain positve! Present solutions. Communicate effectively and respond quickly. There are simple steps you can take to ensure your business and brand can survive and thrive during down times. Update your website and social media, check your Google business listings. Update your hours and support options, adapt inventory and processes, make sure your staff and customers are comfortable and informed.

Avenues to Independence Continues Its Mission With Updated Website

Avenues to Independence Continues Its Mission With Updated Website
AdEasel recently updated and launched a brand new website for Avenues to Independence, a non-profit organization that provides homes, jobs, social activities and learning opportunities to adults with intellectual and other developmental disabilities to help them become part of the community in every way.

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