For Brett Moffitt, Iowa wasn’t just his home on Saturday night, it was heaven. Moffitt fulfilled his destiny to win at his home track by leading the final 76 laps for his second NASCAR Camping World Truck Series (NCWTS) victory of the season. The Grimes, Iowa native captured his third-career NCWTS win in front of a large contingent of family and friends at Iowa Speedway on Father’s Day weekend, including his parents.
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Last year AdEasel covered Google's algorithm changes many marketers were calling 'Mobilegeddon', which resulted in non-responsive websites getting ranked lower than their mobile-friendly counterparts. Yesterday Google announced two upcoming changes to mobile search results that make finding content easier for users.
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If you haven't started marketing your business with video you're missing out. With the rise of mobile technology and increasing bandwidth, marketing professionals are relying on video more and more...
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So what is retargeting? Retargeting lets a company target an ad to a user that's already expressed interest in your product. In the example above, I had already done a good amount of preliminary research, but only after I visited their website did the company know to advertise to me. And I was the perfect target. These ads can show up anywhere online and you've probably seen them before, but today I'm going to focus on Facebook's Pixel.
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Every so often I decide to try a handful of new apps to see what I'm missing. Not all of them end up staying bookmarked or installed on my devices, but hey, it's fun to see how app developers best utilize the technology available to them...
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