Is it branding or barndiing if it's in AR (Augmented Reality)? On the precipice of total chaos when AR hits mainstream via Apple glasses (name to be determined), Snap is jumping on the wagon that the Samsung band started with AR overlay sketches.
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Last week Facebook announced another algorithm change that will affect videos across the platform. Not much has changed, but Facebook will be more strongly weight the factors below when ranking videos on its platform. Read more about the changes below or read on Facebook.
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Branding to infinity and beyond! Virtual branding is now as real as ever, and the question is not if or when but how will you manage and build your brands in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality.
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If you haven't started marketing your business with video you're missing out. With the rise of mobile technology and increasing bandwidth, marketing professionals are relying on video more and more...
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So what is retargeting? Retargeting lets a company target an ad to a user that's already expressed interest in your product. In the example above, I had already done a good amount of preliminary research, but only after I visited their website did the company know to advertise to me. And I was the perfect target. These ads can show up anywhere online and you've probably seen them before, but today I'm going to focus on Facebook's Pixel.
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