Both Vine and Instagram are leading the way in social video sharing. Video is the fastest growing advertising medium worldwide as advertisers look to grow their social footprint and extend their mobile reach. The major difference between the two? Vine allows up to six second videos to be recorded and shared while Instagram videos can be 15 seconds.
Vine is a free app that allows you to create and share six second looping videos. Videos posted will appear on your Vine profile as well as those of your followers. Posts can be shared to Facebook and Twitter. Vine can be downloaded for iOS in the Apple App Store and in the Google Play Store for Android and only requires a few steps to record, edit, and upload video.
Once downloaded, to use, open the app and tap the camera icon. Once in video mode, whenever the screen is tapped, vine will record. Tap and hold screen for continuous recording. As you use the allotted time, the green bar will increase until all time allowed has been used. When finished, “Next” button will appear. The final step gives you the ability to insert a description, add location, and share to other social networks.
Instagram is a free app that allows you to share pictures and up to 15 second videos with friends from your mobile phone. Once a picture is taken, you can use filters to transform photos to be professional quality. Instagram can be downloaded for iOS in the Apple App Store and in the Google Play Store for Android and only requires a few steps to record, edit, and upload video.
To take pictures, open the app and tap the camera icon. Tap the camera icon again to take the picture. You will then see the picture in preview and have the ability to use filters to change lighting and focus. Once the picture is done with editing, tap the “Next” button. The final screen will give you the option to add a caption, add people, and share to other social media. Tap “Share” to complete.
To make a video, open the app and tap the camera icon and then the video recorder icon. Once in video mode, whenever the record icon is tapped and held, Instagram will record. Tap “Next” when video is done being recorded.You will then see the video in preview and have the ability to use filters to change lighting and focus. Tap “Next” when filter changes are done. You will then have an option to use any frame in the video as the cover picture. Simply drag the blue box through the video frames until desired cover is found. If nothing is done cover will default to beginning of the video. Tap “Next” to get to the final screen which will give you the option to add a caption, add people, and share to other social media. Tap “Share” to complete.
Since Instagram’s launch in October 2010, the network has topped 130 million users with over 16 billion images being shared. The network sees an average of 40 million photos posted per day. After adding the ability to make and share videos, users posted 5 million videos in the 1st 24 hours.