It's been a few months, or even years, since you last updated your website. You've had events come and go, stories fly by, and recent hires that haven't seen any recognition. Sound familiar? We hope not, but if you haven't been regularly updating your website it is hurting your bottom line.

Sadly, we see this over and over. Managing everything strictly via FTP, HTML files, scripts and through the use of complicated management platforms can be a headache, and probably isn't what you signed up for when you had your website developed. Fortunately, there is a better way—with a content management system (or CMS).

Here are 7 reasons to make the switch, if you haven't already.

1. Publish regular updates

Content is king, and its seat is safe for the foreseeable future. By publishing regular updates you not only give your website a sense of livelihood, but you can keep customers updated with new goods, services, specials, and more. On top of that, Google's recent Panda update does a better job at identifying high-quality sites that include "original content and information such as research, in-depth reports, thoughtful analysis and so on."

2. Communicate your message

Relying on IT services and web developers can work great, but many of us enjoy the flexibility to post what we want, when we want. By working with a content management system you get the freedom to post, edit, or modify pages, downloads, blog posts, eCommerce items, and more—on your time. 

3. Empower the team

Most content management systems allow multiple users. By delegating tasks across the board, web management becomes a little easier. Advanced options such as user restrictions give companies a little more security as the user base grows.

4. Train quickly

This is going to be the #1 reason to switch for many companies. CMS systems are known for their ease-of-use. Typically, if you can operate standard office software (e.g. Microsoft Word), you'll be more than ready to make basic updates to your site.

5. Using a CMS is cost-effective

Using a CMS reduces development costs and maintenance costs. It's a total win-win. Developers need less time to put everything together, and companies are able to delegate web duties across their staff.

6. Scalability

You don't want to have to rebuild your website from scratch or make complicated updates every time your company grows. Using a CMS gives you the tools to create additional sections to your website with a few clicks, and allows developers to easily integrate additional front and back-end applications.

7. Utilize SEO tools

The content you include on each page will be indexed by search engines, but content management systems also give easy-access to meta tags & descriptions which improves the look & ranking of your site on search engines.

Need more convincing?

If you want to learn more, or if you'd like to see a content management system in action then contact us! We'll take you for a spin around our custom CMS, the Easel.

 
Written by

AdEasel

AdEasel® is a professional, full-service marketing and advertising agency based in the Midwest with principal offices in Chicago, Des Moines and Minnesota.

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