Client Overview:
World Discount Telecommunications is an international leader in low cost traditional, wireless, and internet phone services.
Market Situation:
World Discount Telecommunications was a late mover in internet phone services, and needed an agency that could help them not only develop this new business segment, but also create web & marketing synergies that would benefit the other services WDT offered.
Dynamic Solutions:
Adaptive Easel designed and developed everything from the brand to the web site to the extensive marketing and advertising campaign for WDT's new internet phone service, and carefully transitioned the entire web & marketing program for World Discount Telecommunications to refine its messaging, segment target markets, packaging services, and reach new customers specifically in select U.S. markets including Chicago. Adaptive Easel also worked closely with WDT's partner companies to integrate robust eCommerce, customer relationship management, data tracking, and reporting systems for World Discount Telecommunications to provide consistent branding, messaging and end-to-end promotion, education, sales, fulfillment and service. |
