Client Overview:
Von Tobel Lumber & Hardware is the largest locally owned hardware retail chain in Indiana, with stores in Valparaiso, Michigan City, Schererville, and Lafayette.
Market Situation:
Von Tobel's was looking for a dynamic agency that could provide a wide range of integrated web and marketing solutions to serve their network of retail stores in a very competitive market positioned against several larger national chains.
Dynamic Solutions:
Adaptive Easel has helped Von Tobel create a sales-driven online presence that focuses on both individual consumers as well as builders and contractors. We integrated web-based applications to drive more sales with their circulars, created a dynamic online coupon application, tied into their special orders applications, developed systems to promote suppliers and manufacturers, and built in content management systems, online marketing, and email marketing applications. Von Tobel's web traffic has increased tenfold since our initial launch, and continues to thrive as we add more features and trackable sales, marketing & CRM applications. |
