Client Overview:
The University of Michigan School of Business established core teams within its MBA program, and the Marketing Club is responsible for web, event, online, email and integrated marketing for the Business School.
Market Situation:
CAs one of the top MBA programs in the nation, UMBS needed to develop a cutting-edge solution to foster relationships between students, faculty, and recruiters, with a primary focus on events including its Marketing Symposium.
Dynamic Solutions:
Adaptive Easel worked with students to design and develop a long-term plan and implemented solutions for the Marketing Symposium and UMBS to benefit right away and provide added value to the school, the students, and the notable employers and recruiters including Kraft, SC Johnson, Kellogg, and many more. Adaptive Easel also trained the teams to manage news, events, recruiters, and other web content, and worked with graduating students to create a smooth transition of management and leadership from year to year. |
