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Client Overview:
The mission of ICAA is to serve as a forceful advocate at the state and federal levels in support of public policies, funding, and program administration that address the needs of the low income and disadvantaged citizens of Iowa; and to provide services which enhance the capacity of the community action network and encourage the professional development of its members.
Market Situation:
ICAA received funding through the American Recovery & Reinvestment Act (ARRA) of 2009 and was tasked with facilitating the statewide coordination of several ARRA projects and to report the outcomes achieved through these programs. It was also important to communicate the results and success of other local Iowa Community Action Agencies who had been given additional ARRA funding to increase services to children and families.
As a result ICAA needed to modernize their information technology systems, including a major website upgrade to allow greater access for updating site content on a regular basis and to enhance communication capabilities.
Dynamic Solutions:
AdEasel created a robust solution that offers a wide range of features, tools and resources for Iowa Community Action Agencies to better serve and communicate with their local audiences. Visitors can learn about each of the member agencies across the state, explore news & events, learn about and apply for available programs and services, access reports and statistics, apply for job opportunities, view photo galleries, watch streaming videos, donate to local agencies, explore volunteer opportunities, sign up for the ICAA email newsletter, join social media initiatives, and more. An interactive agency map and navigation menus allow visitors to easily find their local agency and community resources, and browse the entire site based on the local agency or community selected.
The site also features expansion capabilities for each local Iowa Community Action Agency to manage content and resources for Iowa residents, businesses and legislators to easily find local programs & services, data & statistics, media, news & press, and events specific to their local community. The site also provides advanced ARRA reporting, social marketing, email marketing and newsletters, improved search engine optimization, and additional web-based applications for content management & formatting, event registration, searching & sorting, and member-only content and tools.
ICAA's integrated web and marketing program will continue to expand throughout the months and years ahead to improve awareness and provide greater synergy for Iowa Community Action programs, services and initiatives.
Web Site:
IowaCommunityAction.org
Downloads & Resources:
 ICAA Case Study
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