|
Client Overview:
In 2000, In the Loop-Chicago (ITLC) was launched to be a destination management company with a more progressive approach to service the needs of today's sophisticated planners. A company that would understand the challenges facing corporate and association planners and the talent to provide them with a fresh twist on traditional destination management services.
Market Situation:
ITLC has become known in the DMC industry as a market leader and an innovator when it comes to adding a Fresh Twist to standard client services including Transportation Management, VIP & Conference Tours, Convention Shuttles, Recreation and Activities, Team Building, Private Group Dining and Dinearounds. However, the quality of work which has come to define ITLC was not translating into their online presence and their brand identity was in need of refinement to stay fresh and competitive.
Dynamic Solutions:
AdEasel developed a refined brand including new logos for both ITLC and Fresh Twist which served to build off of ITLC's already established reputation for creating fresh, fun, inventive and personable programs for companies and organizations both large and small. AdEasel also designed and developed a new web site and integrated online marketing tools which will help ITLC as they continue to grow through improved lead generation strategies and strong client relationships.
Web Site:
IntheLoop-Chicago.com Downloads & Resources:
 In the Loop - Chicago Case Study
|
