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Market Situation:
We changed everything but the colors. This project was another case of riding the world of comic sans. With a new type treatment and icon, the Document Group now has an identity that calls for some respect & cedibility. The Company is now servicing more documents then ever before, and has received almost an overwhelmingly positive response to their new identity, appealing to a more corporate business market.
Dynamic Solutions:
Adaptive Easel and The Document Group have also worked together to streamline ordering processes, and we have created a dynamic online presence tied to current marketing campaigns and promotions, as well as additional customer service solutions to drive new and repeat business. |
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