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Client Overview:
Leading International® dealer & service provider, and largest Iowa dealership, with locations throughout Iowa, serving local, regional and national clientele. O'Halloran International was founded in 1981, is 100% employee-owned and operated, and has expanded to four locations in Iowa including Altoona, Fort Dodge, Carroll and Cherokee. O'Halloran International has developed strong relationships within the industry and the community, as well as with suppliers of parts and equipment around the world.
Market Situation:
O'Halloran International is one of the top Navistar International dealerships, because of its commitment to its customers, its suppliers, its partners, and most importantly, its employees. O'Halloran stresses communication, quality control, and accurate reporting on every task, and prefers to take a hands-on approach to everything from the design of its Body Shop to the design of its web site. Adaptive Easel was chosen by O'Halloran International many years ago to work closely with its in-house team as well as its suppliers & partners to design, develop, manage and market O'Halloran's online & offline web & marketing programs and proactively adapt to changes in the market.
Dynamic Solutions:
Adaptive Easel works very closely with O'Halloran International's departments including Marketing, IT, Sales, Parts, Service and Management, and has developed an integrated approach based on measurable results and proven strategies for growth. AdEasel has developed sophisticated web applications for managing inventory, sales, service, promotions, email & online campaigns, and web content. From working with their Marketing Director to implement a new Fantasy Football program for O'Halloran employees, vendors and partners, to working with their President & IT staff on long-term database and inventory management solutions, Adaptive Easel always drives the extra mile to help O'Halloran remain positioned as the top Navistar International dealer in Iowa, and one of the top in the nation.
Web Site:
OHallorans.com
"The inventory reporting systems are exactly what we need, and everything is so easy to use, we can keep new and used trucks updated on a daily basis." - Craig Brandt, Sales Manager
"I really like your approach to working with us as an extension of our team to accomplish goals on a regular basis." - Jim O'Halloran, Jr. - President
"We really like the direction of the new site, and are excited about the tracking and reporting features for sales & marketing." - Jackie Johansen - Marketing Director
Downloads & Resources:
 OHalloran Case Study
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